AR

Augmented Reality

Macy’s Thanksgiving Day Parade

Client: Sequin AR

The AR segments for the parade were the sightings of Santa Claus, Allstate: Gobbler Kick off, and Star Wars: Millennium Falcon. The Star Wars segment was brand promotion for the Quest 2 upcoming game Star Wars: Tales from the Galaxy's Edge. It featured Star Wars characters, Batuu and a Porg being rescued from the First Order, delighting audiences of all ages.

Voltan Studio collaborated with Sequin AR to create a truly immersive experience for parade-goers. Our studio was responsible for integrating creative assets and providing on-site lighting and real-time compositing to ensure a seamless and captivating show.

American Most Wanted

Client: CGLA

This beloved crime show returned with host Elizabeth Vargas and a team of experts representing law enforcement units such as the FBI and U.S. Marshall’s Office. Viewers at home were treated to augmented reality life-size avatars of the suspects might look like now.

In creative collaboration with CGLA to bring the life-size avatars ready for production. Our studio handled the optimization of the character models, materials, and animations in Unreal. We created the controls functionality for the avatar to be used on show.

Person with gray hair and glasses standing in front of an American flag and a sign reading “America Wants,” featuring an AR Aviator, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Three women and one man in a TV studio with American flags and a large screen, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Woman with dyed hair standing on a TV studio set with American flags and a sign reading “America’s Most Wanted,” created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Gillette Labs at New England Patriots

Client: The Famous Group

Our studio collaborated with The Famous Group to produce a cutting-edge production that utilized real-time composite technology to create a mesmerizing MR (Mixed Reality) experience.

Gillette labs wanted to use their commercial airtime on ESPN's Monday Night Football game of the New England Patriots. They wanted to cross promote the Patriots extended renovations of the stadium that was sponsored by Gillette labs and completed yet.

Gillette mascot and illuminated branded sign on a desk, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Green and black electric shaver breaking apart with sparks in a stadium scene with Gillette branding, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Football stadium virtual set with Gillette Labs ad on a large digital screen, featuring bright green text, stadium lights, and spectators, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Close-up of a Gillette razor on a stadium seat overlooking a football field and fans through fog, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

All Star Game: Jackie Robinson Tribute

Client: The Famous Group

The MLB wanted to pay tribute to Jackie Robinson, one of the most honor baseball players in history. They decided to create an MR segment with Denzel Washington as the narrator and utilize advanced technology and create an immersive experience that truly captures Jackie Robinson's impact on baseball and civil rights.

Collaborating with The Famous Group on this project was an incredible honor for us. We are proud to have contributed our expertise in creating animations for the highlight cards, as well as operating the real-compositing technology to enhance the overall MR experience

Denzel Washington wearing a white baseball jersey with number 42, standing at home plate in a stadium with bright lights and a cheering crowd, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Jackie Robinson and Martin Luther King Jr. shaking hands in a baseball stadium filled with spectators under a clear blue sky, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Baseball card of player number 42 as trail blazer shown at a Fox All-Star event in a baseball stadium filled with spectators, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Remake of a vintage baseball game with players sliding and catching the ball, overlaid with a black-and-white inset of the same scene, created with Unreal Engine and Pixotope in a real-time virtual production pipeline.

Client: The Famous Group

Our studio was honored to collaborate with The Famous Group for this production. We focused our contribution on operating the real-compositing technology to enhance the MR experience. We are thrilled to have been a part of such an exciting and successful project.

MTV aimed to feature the iconic Moonman and the new Toyota RAV4 when planning their latest cross-promotion with Toyota

MTV Video Music Awards

Chipotle - Colorado Avalanche

Client: The Famous Group

Chipotle aimed to create a compelling and effective branded movement and partnership with the Colorado Avalanche. They decided to create an immersive Mixed Reality (MR) experience while also incorporating their branding.

Our studio was honored to collaborate with The Famous Group for this production. We focused our contribution on operating the real-compositing technology to enhance the MR experience. With this approach, we were able to make a meaningful impact and create a memorable production that did justice to the collaboration.

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